senior principal consultant
Equanimity

Peter Pedersen displays a diverse technology career, delivering digital strategies and solutions to an array of industries. Now he is sharing his wisdom, providing direction and advice to a portfolio of companies as advisor or in interim roles.

In the early days of New Media and as IT Director in Real Time Studios, Peter pioneered delivery of many new internet and web solutions for a large number of blue chips, SME’s and start-up’s.

While CTO at Channel Four Television Peter put in place a ground-breaking technical infrastructure to deliver digital content, digital audience participation and experiences to complement all broadcast television. He delivered in-house work and outsourced large projects to companies in Asia and USA. Peter was party to creating many long lasting innovative and award-winning digital services.

As lead consultant, Peter facilitated the build and setup of the original Digital Terrestrial Television broadcast network on Malta. He assisted the BBC with setting up automation of Interactive TV application scheduling.

At the Rank Group plc, he brought together globally located technical staff and initiated large-scale transformation programs, part delivered by in-house teams and parts outsourced to off-shore teams. Peter delivered 100% uptime systems for delivery of global gaming systems to the highest degree of compliance. During long periods he was fighting organised Russian cyber-crime attacks and working closely with the then UK High Tech Crime Unit and SOCA.

In online retail, Peter significantly changed the operational warehouse and customer services efficiencies and reinvented the customer facing experiences to leverage data driven opportunities and customer communications. He rationalised delivery and warehousing in the US and Canada.

Peter has built up a diverse portfolio of companies, now helping to solve many challenges and issues. He serves both as non-executive director, as advisory consultant. In the recent few years he has also held Interim CTO positions with Amanda Wakeley Retail and The National Childbirth Trust.

Peter demonstrates strong leadership skills, honed from roles in SME companies as well as large enterprises. He brings transformation ability and huge improvements to the companies he works for. He engages well and remains highly respected at all levels and maintains a high level of market awareness and technical expertise.

Since 2009 Peter has been an active board member at e-Skills UK now The Tech Partnership Degrees (govt. sector council for IT education) and he is a founding partner of the UK IT Leadership Council.

Why I am judging these awards

I was delighted to becoming a judge in this year’s awards because of the quality of entries combining strategic thinking and creativity with demonstrable results and outcomes.

Judging panel

Charles Southey

founder & ceo
Forge

Camilla Honey

managing director
JFDI

Mark Panay

founder
Simpleweb

Dan Saxby

founder
The Elephant Room

John Rudaizky - Chair of the judges

partner, global brand and marketing
EY

Graham Kemp

director
Marketing Agencies Action Group

Katie Traxton

managing partner
WeAreFearless

Mark Fitzsimmons

managing director
Xigen

Becky Simms

founder & ceo
Reflect Digital

Niki Hunter

managing director and head of client partnerships
Splendid Communications

Sean Redfearn

managing director
Red-Fern Media Limited

Chris Kemp

founder & ceo
Ingenuity

Jenny Kitchen

managing director
Yoyo Design

Paul Stephen

ceo
Sagittarius

Mette Davis

creative business growth partner & co-founder
OurAgencyValue

Laurent Maguire

founder & ceo
Kyan

Vicki Maguire

chief creative officer
Grey London

Ben Rudman

chief operating officer
Be Heard

Rebecca Brennan

managing director
Cubo

Ian Millner

global ceo & co-founder
Iris

Jamie Matthews

ceo
Initials

Michael Murphy

senior partner
Michael Murphy & ltd

Tarek Nseir

chief executive and co-founder
TH_NK

Beth Pope

founder & brand partner
Firehaus

Andrew Roberts

co-founder and managing director
Gravity Thinking

Tim Bourne

ceo
Exposure

Peter Pedersen

senior principal consultant
Equanimity

Nicky Unsworth

ceo
BJL Group

James Connelly

investor & advisor
Whalar

Debarshi Pandit

head of multicultural business / special projects
Sky

Ali Hanan

founder & ceo
Creative Equals

Gavin Sheppard

chief marketing officer
Smart Energy GB

Kitty Poole

marketing director
Doddle

Iain Jacob

ceo, chair, ned & investor
LoopMe

Debbie Morrison

managing director - global partnerships & events
Ebiquity

Sera Miller

co-founder
Fawnbrake

Federica Bowman

managing director, digital
FirmDecisions

Phil Smith

director general
ISBA