director general
ISBA

Phil is Director General of ISBA, the voice of British advertisers. His broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups.  He is also the Chair of the Marketing Group of Great Britain. 

He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.

He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012.

Phil has also worked on a number of early stage and start-up digital businesses, most recently with Ecrebo, the Point of Sale marketing specialist.

He has a degree in Classics from Jesus College, Oxford and is married with five children.

Judging panel

John Rudaizky - Chair of the judges

partner, global brand and marketing
EY

Peter Pedersen

senior principal consultant
Equanimity

Nicky Unsworth

ceo
BJL Group

Debarshi Pandit

head of multicultural business / special projects
Sky

Ali Hanan

founder & ceo
Creative Equals

Gavin Sheppard

chief marketing officer
Smart Energy GB

Kitty Poole

marketing director
Doddle

Iain Jacob

ceo, chair, ned & investor
LoopMe

Debbie Morrison

managing director - global partnerships & events
Ebiquity

Sera Miller

co-founder
Fawnbrake

Federica Bowman

managing director, digital
FirmDecisions

Phil Smith

director general
ISBA