Erin (Mack) McKelvey, CEO of SalientMG, serves as senior marketing counsel for technology companies and brands at various stages of growth. Over her 20-year career in mobile and digital, Mack has led transformative B2B and B2C company growth initiatives to accelerate revenue and create market differentiation for publicly-traded and privately-held companies.
Prior to founding SalientMG in early 2013, Mack was the Senior Vice President of Marketing, Millennial Media; from the company’s start-up stage through its successful 2012 IPO. Previously, Mack held senior roles at SIRIUS XM Radio, VeriSign, British Telecom (BT Ignite), and 2nd Century Communications. She also held senior account roles at Edelman and Alexander Communications (now part of Ogilvy PR) and she started her career at Lucent Technologies.
Mack teamed with the Business Insider to create the 2015 and the 2014 Most Powerful Women in Mobile Advertising. In 2015, BusinessInsider named her one of the “29 Best Modern-day 'Mad Men' to Follow on Instagram”. In 2013 and 2012, Mack was one of the Most Powerful Women in Mobile Advertising by the Business Insider. In 2012, Mack received the Silver Medal Award for outstanding contribution to the advertising industry, by the American Advertising Federation (AAF). In 2010, she was listed on the inaugural Mobile Women to Watch, by Mobile Marketer; and she was a contributing author of Mobile Marketing for Dummies.