Global Head of Brand PR & Corporate Communications
Bacardi

Lisa is the Global Head of Brand PR and Corporate Communications at Bacardi-Martini Ltd. She oversees communications strategy and activation across 160 markets for the company’s award-winning portfolio of spirit brands including BACARDÍ rum, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wine and DEWAR’S whisky. Lisa is responsible for creating a dynamic shift in how the business approaches brand communications, balancing product PR and equity building activities, embedding the brands into the cultural conversation and championing PR as a tool to drive brand sentiment and desire.

Lisa was part of the team that launched Bono’s PRODUCT (RED) campaign, renamed London’s Dome to The O2 and has worked with MTV, Samsung, American Express, Prada and many more.


"At Bacardi, we believe agencies are extensions of our team, part of our family, so I’m excited to judge The Drum Agency Business Awards to not only be inspired by them, but to celebrate them.”  

Judging panel

Amelia Torode

Founder
The Fawnbrake Collective

Tina Fegent

Director
Tina Fegent Ltd

Steve Hyde

Chairman
iotec global

Liz Wilson

Chief Operating Officer
Karmarama | Accenture Interactive

Tim Bonnet

President
The Unlimited Group

Ash Tailor

Global Brand Director
Britvic

Ali Hanan

Founder
Creative Equals

Andrew McGuinness

CEO 
Ellipsis

Ant Hill

Head of Creative Agencies
Google UK Ltd.

Gaele Lalahy

Head of Brand Communications
Panasonic UK & Ireland

Peter Reid

Chief Executive Officer
MSQ Partners

Tim Hussain

Managing Principal
Ebiquity plc

Caireen Wackett

Managing Director
Portas

Paul Wright

CEO
iotec

Joby Russell

CMO
Purplebricks

Claire Humphris

CMO
iris Worldwide

James Gill

Director of Agency and Channel sales EMEA
LinkedIn

Sandra McDill

Global Digital Media Director
GSK

Steve Antoniewicz

Head of Consulting
The Drum

Lisa Jeden

Global Head of Brand PR & Corporate Communications
Bacardi

Debbie Morrison

Director of Consultancy & Best Practice
ISBA

Ben Moutrie

Founder
The Midnight Club

Paul Hammersley

Founder/CEO
Harbour Collective

Debarshi Pandit

Head of Multicultural Business / Special Projects
Sky