Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Experiential Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

PR Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Digital Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Creative Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Social Media Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

B2B Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Advertising Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Start-up Agency of the Year

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Marketing Agency of the Year 0-50 Staff

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Marketing Agency of the year 50 - 150 staff

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Marketing Agency of the year 150 – 300 staff

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Marketing Agency of the year 300 + staff

This category will champion your agency, as a business. Tell the judges about your outstanding achievements over the past year (Criteria: leadership, work, financial performance, team development, client service, innovation). Include your key Business Successes of the Last year – Provide information on what were the company highlights over the eligibility period.

Agency Wellbeing

Tell the judges what the agency has put in place in the last 12 months that is having a positive effect on the Mental, and Physical wellbeing of the people that work there. Judges are not looking for a positive effect on the business performance here, it’s about having a healthy and happy workforce and judges will instead be looking for new ideas, innovation and inspirational stories.

Learning and Development

Judges will be looking for examples where the agency has clearly placed a priority on the development of its talent. This can include anything from mentoring schemes, external training partnerships, in-house training and peer to peer learning. Judges will be looking for evidence of new ideas and a fresh way to approaching L&D.

Diversity and Inclusivity

Describe how the agency has embraced recruitment of, and maintained a diverse workforce. We’re not just looking for quotas but more subtle ways where diversity and inclusivity have become part of everyday agency life and imbedded in the agency culture.

Agency Culture

Brand Purpose has been a hot topic in 2019, here’s your chance to tell judges how your agency lives and breathes its purpose and positioning. Explain how the culture of the agency brings the credentials to life and back it up with real examples including how the processes and staff live the agency brand.

Recruitment

Recruitment isn’t just a desk job anymore. Judges want to hear about the innovative ways your agency is finding and recruiting the best talent. Judges will be looking for partnerships with educational institutions, start-up incubators and other communities including a flexible approach to terms and working conditions.

Great Place to Work 2019

This is the big one. Include any combination of the above criteria to tell judges why your agency is THE place to work in 2019.

Business transformation

We are living in a rapidly evolving world. We would love you to tell us how your agency is adapting to the new environment.

Corporate Purpose

We want to celebrate the fact that most agencies do not exist solely to make cash for their shareholders. So we want to hear about the corporate purpose that underpins what you do and how that is articulate. Judges will be looking for clarity of vision, examples of how it is implemented and evidence of success.

Growth and Expansion

How is the agency really growing. We will be looking for stories behind successful acquisitions, the launch of new offices or divisions. The judges will be looking for innovative thinking, great strategic insights, and successful outcomes.

Business Development

How successful has the business being in winning new business. We are not looking only for who has got the most – but examples of unexpected wins due to innovative thinking, the business breaking new ground, the team going above and beyond the call of duty.

In-house promotion

How is the agency promoting itself. We would like to hear about innovative examples of how the agency has cut through the clutter. This could be a specific campaign, ad, stunt, events or even presence at an exhibition. But the winning paper will demonstrate innovation and success.

Client Services

How successful is your agency at retaining and servicing client. We are looking for case history that demonstrates over delivery, great team effort and a tendency to go above and beyond the call of duty for clients. It can relate to a specific instance or general policies. Testimonials from relevant clients will also be expected by the judges to form part of this case history.

Creativity and Innovation

Tell judges about how the agency has embraced technology, innovations and new creative processes to ensure the work is breaking barriers, constantly evolving and solving your clients business challenges.

Strategy and Planning

This is where it’s your chance to demonstrate the intelligence behind the creative solutions. Tell judges about the strategic part of the business, including how insights are discovered, data is gathered and the complex thinking that takes place behind the brief. Examples can include research projects and whitepapers, planning tools and technology

Commercial transformation

We want to champion the agencies that have taken steps to diversify how they price the work, and drive profitability. Examples should include different pricing models including value based pricing and procurement tactics. Explain to the judges how the agency financial structure has evolved with the changing landscape and client demands.

Best use of Technology

Explain how the agency has embraced technology to provide world class work that is ahead of the game. We’re looking for brave use of innovative tech, anything from immersive technology to data platforms and AI.

Background (200 words):
Tell the judges about the technology, the story behind the agency’s adoption of it right through to how it was implemented and demonstrate its success.

Case study (250 words):
Back up this entry with a case study to highlight the use of Technology.  
 

Best Use of Data

Explain how innovative use of data is impacting the success of your work. Whether it’s programmatic targeting to mining data to unearth insights, judges want to see how agencies that have embraced data and understand the benefits to the agency and the client.

Background (200 words):
Explain to the judges how your agency has used data in very specific ways, from the platforms and technology to the processes and the in-house skills in place to harness it’s potential.

Case Study (250 words):
Back up this entry with a case study to highlight the use of Data and put the entry material in context. 
 

Best Digital Campaign

Blow judges away with your digital expertise and capabilities. This is your chance to showcase how a digital first approach to campaigns can break new ground and drive results for your clients.

Background (200 words):
Describe how the agency is a digital first business with early adoption of new technologies, integration and complex execution and strategy.

Case Study (250 words):
Back up this entry with a case study to highlight the use of Digital and put the entry material in context. 
 

Most Effective campaign

This isn’t just about ROI. Judges want to see the wider impact your work has on their business. The key thing here is to highlight what the client objectives were and clearly articulate how your work matched or exceeded those goals. It might be sales, sign-ups or softer metrics, just be sure to demonstrate how the work was successful and how your agency was behind the success.

Background (200 words):
Explain to the judges how your agency made a positive impact on the clients business. It might be sales, sign-ups or softer metrics, just be sure to demonstrate how the work was successful and how your agency was behind that success.

Case Study (250 words):
Back up this entry with a case study to bring those metrics and measurement details to life. 
 

Most Creative campaign

Creativity has no limits… This category is about proving that the agency business model is unique in its ability to break new ground in creativity. This is creativity in it’s broadest sense though…and includes design, art direction, copywriting, use of technology and brave ideas. It’s here that you demonstrate the power agencies have to turn heads and spark engagement.

Background (200 words):
Explain to the judges how the creative talent, creative process and exploratory thinking in your agency can produce brand communications that can cut through the noise and turn heads. What makes your agency the place the breaks down barriers for the creatives?

Case Study (250 words):
Back up this entry with a case study to put the background in context and show off the stunning execution. 
 

Best live experience

This category is to demonstrate where great agencies can take live events and turn them into amazing brand experiences. Judges are looking for examples of how the business has used a mixture of technology, brilliant creative and integrated the event with other channels to support it and amplify it.

Background (200 words):
Explain to the judges how your agency has taken live events to a whole new level through its use of technology, integrated approach and all combined with an intelligent strategy that underpins it all.

Case Study (250 words):
Back up this entry with a case study to highlight the live experience and put the entry material in context.