For the last eight years Aaron has worked at Across the Pond, making films for Google, YouTube, Xiaomi, Audible, Universal Music, 20th Century Fox and many other brands. As Managing Director, he leads our teams in London, San Francisco and Singapore ensuring we have happy people delivering brilliant work. These days get excited by not pitching, pricing, mentoring, thought leadership, working with awesome people and occasionally sticking my oar in the edit.
Aaron has a diverse background, having worked in light entertainment TV, niche channel broadcast and the early days of internet video. These varied career paths have given me interesting experiences and perspectives to draw upon as we create and produce super advertising and content.
Despite having worked in London for twenty years, Aaron has never spent more than one night in the city and happily lives in the sleepy town of Farnham with his wife, Rebecca and two daughters, Ebba and Dara.
Why I am judging these awards
It's easy to get excited about great creative work. However, the industry should be just as passionate about celebrating the great agencies and the people and the innovation inside them. That's what makes these awards so brilliant. I'm looking forward to seeing how other agencies are breaking the mould and learning from them.