Debbie joined the independent media and marketing management consultancy, Ebiquity, in January 2019 taking up the role of Managing Director Global Partnerships & Events. This followed an illustrious, industry shaping career spanning 29 years at the advertisers' trade body ISBA and before this role as both a marketer and also an agency planner.
At Ebiquity she works closely with the main advertiser trade bodies globally, World Federation of Advertisers (WFA), ANA (USA) and ISBA in the UK, driving joint initiatives designed to bring greater clarity, accountability, effectiveness, transparency and trust to advertiser relationships with their agency partners and helping in turn maximise their investment in marketing. She also manages a portfolio of client facing events including Ebiquity’s Media Management Procurement Forum, partnership with Mediatel, Procurecon and other commercial event organisers. She is involved in driving thought leadership initiatives inside Ebiquity, harnessing the knowledge and experience of the 650 strong global team who spend all day every day thinking in depth about media and marketing issues for their clients, so always have their finger on the pulse of key trends and issues.
Over time, Debbie has created a number of ground breaking initiatives designed to challenge industry practice, including authoring the ISBA Media agency framework contract designed to combat media agency transparency issues which has since been adopted and adapted in many other markets. She developed a suite of guidance to help brands on the smarter management of influencer marketing activities, including template contracts for brands to use when contracting direct with influencers; created the first tracking study Paying for Advertising Creative & Media which has provided 20 years of data on how and what advertisers are paying their creative and media agencies.
She has won three prestigious WFA President’s awards for industry leadership for the work outlined above.
Debbie also acts as a coach and advisor to many senior advertisers and can often be seen speaking on advertising trends at conferences across the globe. She mentors tech start-up Resooma which is challenging the student accommodation model and the founders of start-up The Personalised Protein Company. She is also a member of the elite communication industry women’s club WACL.
"I was delighted to agree to judge the business awards. Much of my time is spent advising advertisers on their commercial negotiations with their agency partners so I know how important it is for an agency to have a great commercial backbone and be run effectively and efficiently. Our communications world is ever evolving so I will be looking in particular for evidence of progressive and innovative or new ways of managing the agency business which reflect the realities of the new dynamic communications world."