managing director - global partnerships & events
Ebiquity

Debbie joined the independent media and marketing management consultancy, Ebiquity, in January 2019 taking up the role of Managing Director Global Partnerships & Events. This followed an illustrious, industry shaping career spanning 29 years at the advertisers' trade body ISBA and before this role as both a marketer and also an agency planner.

At Ebiquity she works closely with the main advertiser trade bodies globally, World Federation of Advertisers (WFA), ANA (USA) and ISBA in the UK, driving joint initiatives designed to bring greater clarity, accountability, effectiveness, transparency and trust to advertiser relationships with their agency partners and helping in turn maximise their investment in marketing.  She also manages a portfolio of client facing events including Ebiquity’s Media Management Procurement Forum, partnership with Mediatel, Procurecon and other commercial event organisers.  She is involved in driving thought leadership initiatives inside Ebiquity, harnessing the knowledge and experience of the 650 strong global team who spend all day every day thinking in depth about media and marketing issues for their clients, so always have their finger on the pulse of key trends and issues.

Over time, Debbie has created a number of ground breaking initiatives designed to challenge industry practice, including authoring the ISBA Media agency framework contract designed to combat media agency transparency issues which has since been adopted and adapted in many other markets. She developed a suite of guidance to help brands on the smarter management of influencer marketing activities, including template contracts for brands to use when contracting direct with influencers; created the first tracking study Paying for Advertising Creative & Media which has provided 20 years of data on how and what advertisers are paying their creative and media agencies. 

She has won three prestigious WFA President’s awards for industry leadership for the work outlined above.

Debbie also acts as a coach and advisor to many senior advertisers and can often be seen speaking on advertising trends at conferences across the globe.  She mentors tech start-up Resooma which is challenging the student accommodation model and the founders of start-up The Personalised Protein Company. She is also a member of the elite communication industry women’s club WACL.

"I was delighted to agree to judge the business awards. Much of my time is spent advising advertisers on their commercial negotiations with their agency partners so I know how important it is for an agency to have a great commercial backbone and be run effectively and efficiently.  Our communications world is ever evolving so I will be looking in particular for evidence of progressive and innovative or new ways of managing the agency business which reflect the realities of the new dynamic communications world."

 

Judging panel

Paul Stephen

CEO
Sagittarius

Mette Davis

creative business growth partner & co-founder
OurAgencyValue

Laurent Maguire

founder & ceo
Kyan

Ben Rudman

chief operating officer
Be Heard

Charles Southey

founder & ceo
Forge

Mark Panay

founder
Simpleweb

Camilla Honey

managing director
JFDI

Shaun Meadows

partner
SI Partners Global

Dan Saxby

founder
The Elephant Room

Aaron Hutchinson

managing director
Across the Pond

Graham Kemp

director
Marketing Agencies Action Group

John Rudaizky

partner, global brand and marketing
EY

Katie Traxton

managing partner
WeAreFearless

Gavin Sheppard

chief marketing officer
Smart Energy GB

Mark Fitzsimmons

managing director
Xigen

Tim Bourne

ceo
Exposure

Becky Simms

founder & ceo
Reflect Digital

Richard Barrett

managing director
Initials Marketing

Niki Ekins

managing director and head of client partnerships
Splendid Communications

Sean Redfern

managing director
Red-Fern Media Limited

Chris Kemp

founder & ceo
Ingenuity

Jenny Kitchen

managing director
Yoyo Design

Rebecca Brennan

managing director
Cubo

Ian Millner

global ceo & co-founder
Iris

Jamie Matthews

ceo
Initial

Michael Murphy

senior partner
Michael Murphy & ltd

Tarek Nseir

Founding Partner
Think

Beth Pope

founder & brand partner
Firehaus

Andrew Roberts

co-founder and managing director
Gravity Thinking/Vivaldi

Peter Pedersen

senior principal consultant
Equanimity

Nicky Unsworth

ceo
BJL Group

James Connelly

investor & advisor
Whalar

Debarshi Pandit

head of multicultural business / special projects
Sky

Ali Hanan

founder & ceo
Creative Equals

Kitty Poole

marketing director
Doddle

iain Jacob

ceo, chair, ned & investor
LoopMe

Debbie Morrison

managing director - global partnerships & events
Ebiquity

Sera Miller

co-founder
Fawnbrake

federica bowman

managing director, digital
FirmDecisions

Phil Smith

director general
ISBA