managing partner
WeAreFearless

Katie is Managing Partner Marketing Communications at WeAreFearless, an integrated creative agency specialising in sports, music and entertainment agency. Her first agency role, Katie joined WeAreFearless after spending 2016 leading the marketing (PR / digital / brand / partnerships) for the British Council’s global anniversary campaign celebrating 400 years of Shakespeare which spanned 200 countries and earning an organic social reach of 2.3 billion (in one weekend!)

Having spent most of her career client-side working the international motorsport industry, Katie has held global roles at BMW MINI, Volkswagen and BP Castrol. Multilingual and having worked extensively internationally, she has first-hand experience of the importance of promoting diverse thought. She believes that both organisations in the marketing industry and the work they do should be inclusive in how they represent all communities.  

An advocate of partnerships and talent (used the right way), she is a Board Director of the European Sponsorship Association. She’s also a WACL future leader and passionate believer in the power of integrated marketing that puts audience and sharability at the heart of the strategy behind any campaign.

Why I am judgin these awards

Having been a client most of my career, I recognise the challenge of knowing how to find the right agency for your needs, ensuring you get the best quality service as well as the great creativity shown at pitch through a winning idea. Now agency-side, I’m constantly reminded how important recommendation is to establishing your reputation. I think the Agency Business Awards are a great initiative from the Drum. They’re different to most other industry awards. While I prize creativity highly, I see the benefits daily of having a well-run business where people are motivated to come to work. It allows us to deliver the best results and attract the best talent.

Judging panel

Graham Kemp

director
Marketing Agencies Action Group

John Rudaizky

partner, global brand and marketing
EY

Katie Traxton

managing partner
WeAreFearless

Gavin Sheppard

chief marketing officer
Smart Energy GB

Mark Fitzsimmons

managing director
Xigen

Tim Bourne

ceo
Exposure

Becky Simms

founder & ceo
Reflect Digital

Richard Barrett

managing director
Initials Marketing

Niki Ekins

managing director and head of client partnerships
Splendid Communications

Sean Redfern

managing director
Red-Fern Media Limited

Chris Kemp

founder & ceo
Ingenuity

Jenny Kitchen

managing director
Yoyo Design

Paul Stephen

CEO
Sagittarius

Mette Davis

creative business growth partner & co-founder
OurAgencyValue

Laurent Maguire

founder & ceo
Kyan

Ben Rudman

chief operating officer
Be Heard

Charles Southey

founder & ceo
Forge

Mark Panay

founder
Simpleweb

Camilla Honey

managing director
JFDI

Shaun Meadows

partner
SI Partners Global

Dan Saxby

founder
The Elephant Room

Aaron Hutchinson

managing director
Across the Pond

Rebecca Brennan

managing director
Cubo

Ian Millner

global ceo & co-founder
Iris

Jamie Matthews

ceo
Initial

Michael Murphy

senior partner
Michael Murphy & ltd

Tarek Nseir

Founding Partner
Think

Beth Pope

founder & brand partner
Firehaus

Andrew Roberts

co-founder and managing director
Gravity Thinking/Vivaldi

Peter Pedersen

senior principal consultant
Equanimity

Nicky Unsworth

ceo
BJL Group

James Connelly

investor & advisor
Whalar

Debarshi Pandit

head of multicultural business / special projects
Sky

Ali Hanan

founder & ceo
Creative Equals

Kitty Poole

marketing director
Doddle

iain Jacob

ceo, chair, ned & investor
LoopMe

Debbie Morrison

managing director - global partnerships & events
Ebiquity

Sera Miller

co-founder
Fawnbrake

federica bowman

managing director, digital
FirmDecisions

Phil Smith

director general
ISBA