With General Data Protection Regulations coming into force on the 25th May 2018, The Adecco Group commissioned a global campaign to communicate the importance of data privacy and the enormous impact it has on their business.
Data Privacy isn't necessarily the most interesting subject, so it was important that the campaign had a distinctive visual identity that would resonate with Adecco's 36,000 global employees.
To deliver visual impact and cross-culture cut through, we created a unique illustration style that helped underpin the main narrative and injected a subtle, universally understood humour into the creative.
Campaign collateral was integrated into selected comms channels, utilising video, print and interactive media to help raise awareness and deliver users to more in-depth resources and interactive training modules.
The roll-out strategy combined a branch-centric, media campaign with interactive screensavers that were deployed on every computer across the business, ensuring a campaign reach of over 97%.