founder & lead consultant
Society Redefined Consulting

Deadra Rahaman is the founder and lead consultant at Society Redefined Agency.

Deadra is a big vision, dot-connecting, solutions builder. A hybrid between the worlds of strategy, cultural insights and client relationships. A multi-disciplined advertising, marketing and communications professional with over 15 years of brand, strategy and marketing experience. Supporting both national and global brands. Leading humans, campaigns, experiences and inspiring ideas.

Judging panel

Tobias Wilson

vice president of growth
Media Monks

Derek Walker

owner
Brown and Browner

Pat Law

founder
GOODSTUPH

Jackie Stevenson

Founding partner & CEO
The Brooklyn Brothers

Nancy Hill

founder
Media Sherpas

Jean Paul Burge

chairman and chief executive officer
BBDO Asia

Kenny Powar

co-founder & chief executive officer
Rebel Owl

Rowena Bhagchandani

chief executive officer & co-founder
BLKJ

Pip Hulbert

chief executive officer
Wunderman Thompson

Nicky Bullard Chair of the judges

chairwoman & chief creative officer
MRM

Deadra Rahaman

founder & lead consultant
Society Redefined Consulting

Oriel Davis-Lyons

creative director
Spotify

patou nuytemans

chief executive, MENA
Ogilvy

Olivia Clarkson

managing director
Wildfire

Christopher Kenna

chief executive officer & founder
Brand Advance

Kate Rowlinson

chief executive officer
MediaCom UK

Gellan Watt

creative director, global brand & growth strategy
Gellan Watt & Associates

Shanice Mears

co-founder & head of talent
The Elephant Room

Aaron Kwittken

founder & chief executive officer
KWT Global

Ian Armstrong

director
Topaz One

Frances Webster

chief executive officer
Walrus

Esther *ET* Franklin

president, global strategy
Spark Foundry

Dino Myers-Lamptey

founder
The Barber Shop

Jill Byrne

head of marketing
Rothco, part of Accenture Interactive

Asad Dhunna

founder
The Unmistakables

Katie Lee

chief executive officer
Lucky Generals

Rumble Romagnoli

founder & chief executive officer
Relevance

Dion McKenzie

chairman
Colorintech

Margaret Johnson

group chief executive officer
Leagas Delaney

Rabeth Khan

chief executive officer
MACOMM/Dentsu