GOODSTUPH’s founder Pat Law brings with her over 15 years of digital and social advertising experience. Often referred to as the bitch of advertising, she rose through ranks from Publicis to Leo Burnett and Ogilvy.
At GOODSTUPH, Law grew the business from a negative $10,000 loan to a multi-million agency within the first 3 years, serving as both CEO and ECD.
Never one to rest on her laurels, Law has since expanded the agency into Jakarta, Indonesia, and Bangkok, Thailand.
In 2017, she was appointed to the Cannes Lions jury.
In 2018, she was appointed chairperson to Hall of Fame, one of Singapore’s longest-running advertising award show.
Law was named one of Singapore’s Most Influential Creative Directors for two consecutive years in 2017 and 2018, being the only other female out of 15 creative directors to do so.
Pat resides in Singapore with her fiancée and chihuahua.