Sometimes, a brief lands - and the only reaction is jaw-dropping, mouth-agape disbelief. So it was at Kin&Co on the 17th May. We Are Europe had asked us to create a big media splash to provoke younger generations (18-35) into voting - with four working days and a total budget of £1500.
With the client we cracked open the strong coffee and got started. The ‘Kiss of Death’ was born.