CHI&Partners: FX Star by TalkTalkAward
Category
Best Brand Awareness Mobile Campaign/Strategy
Agency
CHI&Partners
Client
TalkTalk
Description
TalkTalk’s sponsorship of the 2016 X Factor was their most successful ever, producing a 29% uplift in positive opinion amongst viewers. At the heart of a fully realized cross-channel campaign was FX Star, a fun app that combined 3D filters and lip syncing, with the best viewers’ performances being chosen to appear as idents on the show.