Independent Marketing Services Company of the Year 0-100

Here the judges will consider independent companies which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team. 

Independent Marketing Services Company of the Year 100-300

Here the judges will consider independent companies which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team. 

Independent Marketing Services Company of the Year 300+

Here the judges will consider independent companies which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team. 

Network Marketing Services Company of the Year 0-100

This category is for companies that are owned by a wider group or network. Winners will have demonstrated innovative and brilliant thinking that has led to the building and development of their business, shareholder value, outstanding client experience and a talented and engaged team. 

Network Marketing Services Company of the Year 100-300

This category is for companies that are owned by a wider group or network. Winners will have demonstrated innovative and brilliant thinking that has led to the building and development of their business, shareholder value, outstanding client experience and a talented and engaged team. 

Network Marketing Services Company of the Year 300+

This category is for companies that are owned by a wider group or network. Winners will have demonstrated innovative and brilliant thinking that has led to the building and development of their business, shareholder value, outstanding client experience and a talented and engaged team. 

Network of the Year

This category is for organisations who own a group of companies. They will have demonstrated how their structure has delivered excellent value for all key stakeholders including clients, shareholders and employees. They will demonstrate how the strategy has built an entity where the sum of the whole is greater than the sum of its parts. Judges will be looking for innovative thinking, strategies and initiatives that set them apart from the competition. 

Startup of the Year

This category is for individual agencies that are less than three years old at the awards deadline. Judges will be looking for examples of how the new entity has set out to solve a need in the market, has been creative and innovative in terms of strategy and has managed to cut through and build profile in a crowded field.

CEO of the Year

Here the judges will recognise a specific individual who has demonstrated brilliant thinking, innovation, and leadership to accelerate their business, building value for shareholders and clients as well as a strong team.

Leadership Team of the Year

Here the judges will recognise the top-team within a company who has made a real difference to the business as a result innovative and inspirational leadership.

HR Team of the Year

This is a people business – and that is why the best HR team deserve industry recognition. Judges want to hear about the innovative ways HR Teams are recruiting, developing and managing the talent within their businesses.

Finance Team of the Year

Behind every successful business stands a great finance team. This category recognises these unsung heroes of the industry. Judges will be looking for examples of innovate thinking and proof that in terms of strategy the finance team can be creative too. How they have helped the business deliver for shareholders, clients and the team will all be taken into account when deciding the winner.

Operations Team of the Year

Here we celebrate the team that ensure businesses actually get things done. We want to recognise a team that has used innovative systems and approaches that have helped transform how an agency operates.

Production Team of the Year

Technology continues to revolutionise production. We want to celebrate the teams riding this wave to base effect. We want to see examples of how creative and innovate thinking has led to new ways of working and has helped business build a competitive edge. 

Strategy Planning Team of the Year

This category recognises the best strategy planning team. Judges will be looking for evidence of consistently innovative thinking and examples of how that has helped transform both the agency and the work it delivers for its clients.

Business Development Team of the Year

In these tough times business development has never been more important. We want to recognise the most innovative business development professionals. We are looking for examples of fresh approaches and new thinking that has helped an agency reinforce its relationships with current clients as well as bring new ones on board.

Client Service Team of the Year

How successful is your team at servicing, retaining and growing client accounts? We are looking for evidence that demonstrates great team effort and consistent delivery to clients. It can relate to a specific instance or general policies. Testimonials from relevant clients will also be expected by the judges.

Creative Department of the Year

This category is about proving that your creative department is breaking new ground. This is creativity in its broadest sense…and includes design, art direction, copywriting, use of technology and brave ideas. It is here that you demonstrate the power creative departments have to turn heads and spark engagement.

Marketing and Advertising Strategy of the Year

Perhaps the most difficult client an agency has is itself. That is why we want to recognise those who are getting it right. Who has managed to cut through as a result of great communication and thought leadership that has captured the imagination of the media and potential clients alike. Help us prove that not all cobblers’ sons go unshod.

Corporate Social Responsibility Strategy of the Year

How socially responsible is the agency? Judges will be looking for clear strategies used to underpin what you do, examples of how it is implemented and evidence of success. They will be looking for evidence that doing good, can be good for business.

Business Transformation Strategy

We are living in a rapidly evolving world and there are many reasons a business might consider a transformation – not least of all the current pandemic. But new technologies, evolving business models and all the heat generated by the third industrial revolutions means business is changing fast.  We will be looking for examples of agencies who are ahead of this curve and see more opportunities than threats in this new world order.

Growth and Expansions Strategy

How is the agency growing and expanding?  Judges want to hear about your successful acquisitions, the launch of new offices, divisions, or territories and so on. The judges will be looking for innovative thinking, great strategic insights, and successful outcomes. Fortune favours the brave, and so will our judges.

Best Approach to Diversity and Inclusivity

Tell us how the agency has approached the development and retainment of a diverse workforce. We’re not just looking for quotas but practical actions that have meant that diversity and inclusivity have become part of everyday agency life and embedded in the agency culture.

Best AgencyBuilt Technology

Many agencies are enhancing their offerings or improving their services by building technology. This category is open to agencies who have built their own software and judges will be looking for evidence of how the technology has contributed directly to revenues or improved business performance by enhancing the client experience or creating efficiencies.

Best Agency Technology Supplier

The technologies that underpin agency functioning and enhance client services are vital to business success. This category is open to non-agencies who have built their own software and judges will be looking for evidence of how the technology has contributed directly to revenues or improved business performance by enhancing the client experience or creating efficiencies.