Prakash is the CEO of dentsu international Singapore, leading a 500+ strong group of Creative, Media, and Customer Experience Management professionals who are deeply passionate about being Champions of Meaningful Progress to the communities that we serve.
Prakash has 24 years of expertise in digital marketing, and digital transformation. As a former entrepreneur, he has over 18 years of experience in founding, growing, and transforming Singapore based award-winning digital agencies, with the most recent one having been acquired by dentsu in 2012.
Armed with a deep love for creativity, design, data, and technology, and awed by their collective power to transform the fortunes of businesses and people’s lives, Prakash joined the digital industry back in 1997, and he has never looked back since then.
Over the years, Prakash and his teams have conceptualized and delivered ground-breaking business and marketing solutions for global and local brands, include a multi-award winning world’s first group buying platform for Dell that saw PCs and peripherals sold out within seconds, a highly successful and world-first Share-A-Coke ‘Emoticons’ integrated campaign built around youth pop culture of ‘emoticons’, a multi-award winning (in customer experience) direct-to-consumer sales and customer platform for FWD Insurance, and the world’s first mixed reality car dealership for General Motors.
Prakash is obsessed about delivering value to his customers, and this ethos has led to him enjoying long term relationships with the clients who entrust him and his teams with their business.