Dani has been CEO of Digitas since July 2018, and has been with the agency since October 2017, where she joined as Chief Operating Officer. In her role Dani is responsible for further developing and executing the agency’s strategic vision to build connected experiences and to raise its creative output.
With more than 20 years' agency experience, Bassil joined Digitas from J Walter Thompson London where she was a Managing Partner for nearly three years. Prior to that she held senior roles at Possible and Grey. She started her career in Sydney, where she grew up, at Ogilvy and Mather, before moving to the UK 15 years ago, working at agencies like Wieden and Kennedy and VCCP. Dani has worked on some big accounts during her career, such as Shell, HSBC and Johnson & Johnson.