Samantha Nyhan brings 20 years of digital marketing innovation to her role as President of MRM West, where she leads the MRM B2B Marketing Center of Excellence, driving great results for Cisco, Panasonic, Vizient, Bloom Energy, Unites States Postal Service and more. Her marketing career started when she moved to Seattle in 1999 and started working for Avenue A/aQuantive, pioneering digital media buying, measurement, and analytics across her clients. After the 2004 merger of Avenue A and Razorfish, she managed the first fully integrated digital account, providing strategy and services across digital media and paid search, campaign creative, and digital experiences. From 2010 to 2014, she led the Razorfish team providing digital marketing across all of Microsoft’s global business units, including Windows, Surface, Xbox, Bing, and Cloud and Enterprise, and was the Managing Director of Sapient Razorfish’s Seattle and Portland offices, delivering digital services across Nike, Starbucks, Microsoft, Taco Bell, T-Mobile, and Hulu.
She is a proud alumnus of Dartmouth College and the University of Maryland Robert H. Smith School of Business. She loves skiing, gardening, home renovation, and traveling the world with her family.