Description

This category will recognise the top team within a company who has made a real difference to the business as a result of innovative and inspirational leadership.

Criteria

You will need to share evidence of: - Innovative and inspirational leadership - Testimonials from staff. In your main entry report you should use the following structure: Team structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged.

Description

This category will recognise an individual who has demonstrated brilliant thinking, innovation, and leadership to accelerate their business, building value for shareholders, clients, and employees.

Criteria

You will need to share evidence of: Outstanding leadership, Diversity & Inclusion commitments, Company Structure, New business wins, Testimonials from happy members of staff and clients. In your main entry report, you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged.

Description

This category is for individual agencies that are less than 3 years old at the awards deadline. Judges will be looking for examples of how the new entity has set out to solve a need in the market, has been creative and innovative in terms of strategy and has managed to cut through and build a profile in a crowded field. You will need to share evidence of: Agency growth, Diversity & Inclusion commitments, New business wins, Testimonials from happy clients. In your main entry report, you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above.

Criteria

Judges will be looking for examples of how the new entity has set out to solve a need in the market, has been creative and innovative in terms of strategy and has managed to cut through and build a profile in a crowded field. You will need to share evidence of: Agency growth, Diversity & Inclusion commitments, New business wins, Testimonials from happy clients. In your main entry report, you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above.

Description

The only constant in life is change. So how do you future proof your business or that of your clients to stand the test of time and be ready for whatever comes next?

Criteria

Judges will be looking for long-term thinking that could relate to technology, talent, business opportunities…

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

This could be any strategy or initiative related to your business, for example a new business model, a stand-out client proposition, a way of working.

Criteria

Our judges are looking for those zigging when everyone else is zagging…

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

There’s no doubt that the recruitment and retention of talent in the agency space right now is challenging but some have approached the problem more strategically than others.

Criteria

Whether your focus is on building your pipeline of new, young talent, retraining your existing talent or embracing a new kind of model altogether, we want to know the smart and creative ways you’re finding the best talent for the job…

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

We’re looking for the very best sustainability actions plans to help meet environmental expectations for Net Zero. It doesn’t matter whether you’re at the very beginning of your climate journey or years into the process.

Criteria

Our judges will be looking for big ambition and a commitment to the cause that will lead the way for others. The more you can demonstrate how this will build industry momentum the better.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

Maintaining the mental fitness of all the team is paramount in any business setting. But it’s not an easy task and takes commitment, resource, and expertise to make true progress. We want to know how you have tackled the health and wellbeing of your own company or the wider industry.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

In this competitive industry, building a reliable new business pipeline has never been more important. We want to recognise the most innovative business development strategies. We are looking for examples of fresh approaches and new thinking that has helped an agency reinforce its relationships with current clients as well as bring new ones on board.

Criteria

You will need to share evidence of: Innovation/creativity, clear strategic thinking, effectiveness and tangible results, as well as testimonials from clients and staff. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

In a world of constant pitching and agency/client splits we want to recognise brilliant agency/client relationships.

Criteria

Judges will be looking for consistent and quality output, proof of an established and positive relationship and longevity. Client testimonials are mandatory.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

Brilliant businesses aren’t just created out of thin air. They require strategic and visionary leadership teams that identify areas of weakness and areas for growth.

Criteria

In this category judges are looking for strategic initiatives to scale that involve acquiring new businesses or merging existing.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

In this new world, there are many ways to expand your offering and build your client-base in multiple countries and continents, from ditching the office-based approach to creating new client propositions and working with surprising partners.

Criteria

Judges are looking for your strategic approach to overseas growth.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

We’re seeing many agencies enhance their offer or improve their services by creating new products or capabilities. Judges are looking for the best developments of the year. They will be looking for evidence of how the product or service offering has contributed directly to revenues or improved business performance by enhancing the client offering or creating efficiencies.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, product/service to market strategy and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

This category will recognise an individual who has excelled in thought leadership over the last year, demonstrating a clear contribution to industry insight and opinion, through fresh thinking, top notch analysis, and creativity.

Criteria

You will need to share evidence in the form of 5 pieces of content authored by the entrant either written, audio or video, individual pieces or series

Description

This category will recognise an individual who is leading a business they have founded or spear-heading a business unit, product or initiative within an agency.  

Criteria

  You will need to demonstrate how you have shaped and shared your vision. We’re looking for a high-level of self-motivation, bravery, commitment and drive. Clearly outline how you have achieved your goals and brought everyone else along for the ride.

Description

This category will recognise an individual you think has made a genuine difference to your agency or the industry at large over the last year.

Criteria

Judges are looking for a passionate and proactive individual who has given it all in support of a cause or campaign and demonstrated the power of collective action.

Description

A happy workplace is a productive one. But what does a ‘workplace’ really mean now hybrid and remote working are here to stay? We want to know how you’ve found a perfect balance and created a culture that not only breeds productivity but is loved by all those involved.

Criteria

Judges will be looking for details about your company’s culture, programmes and practice, including DE&I approaches/policies

Description

Some of the very best agencies have an unwavering commitment to breaking new ground. In this category judges will be looking for agencies that support innovation across every department and that they are making significant investments in people, technology and new projects.

Criteria

We want to see examples of how innovative thinking has helped the business build a competitive edge.

Description

This category rewards those agencies that have adapted quickly to change. This could be in response to external factors or an internal shift. The judges will look for how the team/company responded to a new way of working and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

It’s common knowledge that agencies often leave their own marketing by the wayside. Here at The Drum we want to change that as we’re a strong believer that those who are able to amplify their expertise the best will come out in the lead. So, this is one for the much-beleaguered marketing teams out there.  

Criteria

Tell us how you have made your agency shine…Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

We are living in a rapidly evolving world and there are many reasons a business might consider a transformation. But new technologies, evolving business models and all the heat generated by the third industrial revolutions means business is changing fast.

Criteria

We will be looking for examples of agencies who are ahead of this curve and see more opportunities than threats in this new world order. Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

How socially responsible is the agency? Judges will be looking for clear strategies used to underpin what you do, examples of how it is implemented and evidence of success. They will be looking for evidence that doing good, can be good for business.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and July 2022. Entries do not have to be created within this timescale.

Description

The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards

Description

Chosen by the chair of the judging panel as their personal favourite and announced at the awards

Description

Here the judges will consider agencies with 1-49 employees which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team.

Criteria

You will need to share evidence of: Revenue growth, Diversity & Inclusion commitments, New business wins, Testimonials from happy clients. In your main entry report you should use the following structure: Client list, agency structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged.

Description

Here the judges will consider agencies with 50-149 employees which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team.

Criteria

Description

Here the judges will consider agencies with 150+ employees which have demonstrated innovative and brilliant thinking to build and development their business, shareholder value, outstanding client experience and a talented and engaged team.

Criteria

Description

This category is for an agency network or group consisting of 3 or more agencies. Winners will have demonstrated innovative and brilliant thinking that has led to the building and development of their business, shareholder value, outstanding client experience and a talented and engaged team.

Criteria