Gary Coichy
founder and head of partnerships
Pod Digital Media
Gary has worked at some of the largest media agencies from WPP Mediacom to Omnicom Resolution Media. Gary also worked internally at brands such as Lacoste, Verizon & L’Occitane where he led Digital marketing & E-Commerce efforts.
After 15 years of leading marketing efforts on both the agency and brand side. Gary founded Pod Digital Media – a premium Podcast agency. Pod Digital is the first Multicultural Podcast agency network giving advertisers access to the multicultural audience segment in the podcast ecosystem. PDM partners with podcasters to customize and deliver tangible results to blue chip advertisers.
He Launched Pod Media when he was Looking to retain one of his former clients – L’Oréal Carol’s Daughter. Gary reached out to all the podcast networks, but they had very limited
roster of shows reaching Carol’s Daughter target audience. That was the light bulb moment that pushed him to launch PDM. The gap in representation in the marketplace for African American-, LGBTQ-, Women-hosted podcasts.
Gary grew revenue by 120% within the first 10 months of operations by partnering with the major media agencies and securing brand direct relationships. Gary secured partnership with NBPA giving Pod Digital Media exclusive rights to podcasts created by tier 1 Active NBA players. Brand Partners include but are not limited to McDonald’s, P&G, AT&T, New York Times, Walmart, Visa, HBO, Toyota, Showtime, Walgreens Universal Studios, Paramount Pictures and others. In January 2022, PDM Signed the first of its kind Multi-Year, Multi-Million dollar deal with McDonald’s.
Gary attended Berkeley College in White Plains, NY where he received a Bachelor of Science in International Business & Marketing. Gary also studied abroad at Regents College in London and has an Executive Certificate from Cornell University. Gary received Ad Age Advertising leading publication top 40 under 40 in 2019. Gary was also named one of 2020’s Most powerful people in podcasting.