Melissa Misiak
executive vice president, managing director,
Momentum Worldwide
Melissa Misiak is EVP, Managing Director, New York, at Momentum Worldwide.
Melissa has been driving growth for iconic brands with the development of award-winning, innovative campaigns for over twenty years.
Prior to leading the New York office, Melissa had oversight of the agency’s Verizon sponsorship consulting and experiential marketing business. Melissa led the development of thousands immersive consumer events each year across sports, music, gaming and field and segment marketing. Melissa led the business to a wide variety of award-winning work:
• Verizon 5G Consumer and B2B Labs -- Winner of the 2019 EX Awards for Best Use of Technology and Social Media
• Verizon NFL Super Bowl 5G Dome Experience - Winner of the 2020 EX Award for Best Use of Technology and Social Media
• Verizon’s Fortnite Super Bowl Meta Event – Winner of over 30 awards including One Show, D&AD, Clio Sports, Creative Pool, Andy, Ex Awards, Fast Company, LIA and Webby.
Prior to Verizon, Melissa managed Momentum’s William Grant & Sons business leading experiential and field marketing for brands like Hendrick’s Gin, Sailor Jerry rum and The Balvenie.
Joining Momentum in 2008 in the St. Louis office, Melissa led the Anheuser-Busch business, producing Super Bowl television spots and developing programs like “Band of Buds” for Budweiser – an Ex Award for “Best Nightlife Marketing Campaign” and “Best Digital Campaign.”
Prior to Momentum, Melissa gained her expertise at Marketing Drive, Alcone Marketing Group and The Mars Agency, working with global brands including: In-Bev, Pernod Ricard, Unilever, Heineken, Sara Lee and Nestle.
Melissa is a proud alumni of the University of Michigan, and is a passionate Michigan football fan. She lives in Connecticut and enjoys gardening, pilates, entertaining and traveling with family and friends.